HOME STAGING FAQ'S
My house
isn’t worth being “professionally staged”…
Even
spending a mere $500 for staging services should net you
thousands in return and speed of sale based upon statistical
data. In the previous statistics, unless the house is under
50K this argument is invalid.
The housing market is good and my house doesn’t need to be
staged to sell…
You're
right, every house will sell... it's just a matter of when
and for how much. Even if your house sells quickly in a
good market, it doesn't mean it sold for the amount it would
have sold for had it been professionally staged. Remember,
professionally staged homes sell on a conservative average
for 6%+ more. If your home sold for $400K unstaged, it
probably would have sold for $425K staged.
Why can’t I just stage my own home?
Home
sellers are usually incapable of successfully staging their
own home. Why? Because our home is like our child and we
don’t always see all of their flaws. We’ve gotten used to
the way it looks and in fact it is difficult emotionally to
change it. If you can’t view something objectively then you
are unable to market and package it effectively. Most home
sellers don't "stage" homes everyday so the idea that they
can expertly transform their own home is unrealistic.
That’s what professionals are for and that is where the
greatest returns come in.
Can’t homebuyers use their imagination and look past the
décor?
Only a
mere 10% of homebuyers can actually visualize the potential
of a home. This is why having a vacant home professionally
staged is so important. Buyers cannot visualize size and
scale so furniture helps to give them a frame of reference.
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